Identity design for a leading technology company focused on shaping the future of autonomous vehicles.
CLIENT
ThorDrive
ROLE
Identity Design
Challenge
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Champion City Media approached me with the opportunity to help design a new identity for their client ThorDrive. ThorDrive is an autonomous technology company with a mission to lead new technological applications in passenger vehicle and commercial truck markets.
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In order to stand out in this crowded space, ThorDrive sought to reimagine their outdated branding and replace it with something that would help to attract new investors and reflect their leading edge technology.
Process
Our process started by meeting with ThorDrive so that I could better understand their vision of what the brand should become. During these meetings I discovered that it was crucial for the brand to convey emotions related to ThorDrive being "bold and innovative". With this in mind, I jumped into my sketchbook and started working on rough ideas. These sketches turned into several logos that were ultimately pitched to the ThorDrive team.
Solution
The final logo represents everything ThorDrive is and will grow into in the future. The lightning bolt calls back to the history behind the name “Thor” as well as showing their spark of innovation. The torch speaks to how ThorDrive will lead the way in autonomous vehicle technology. This logo is packed with meaning and gives ThorDrive a clear marketing message to use moving forward. They were eager to start using it and I look forward to seeing Champion City help them grow!
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